These are small amounts unit but repetitive

L es companies know that are worth their brands, their know-how, their databases, and regard them as essential, deposits of value assets, unifying elements internally for staff, external customers and suppliers. "The State realized that this was transposed to the public sphere", explains Claude Rubinowicz, President of the Agency of the intangible heritage of the State created in 2007. The FIPA is the only institution in the world entirely turned towards the enhancement of the intangible assets of a State. It will make public Friday, may 7, a rather convincing balance, with already almost 120 projects carried out on behalf of the relevant ministries, public institutions and local communities. If take care of its assets is not the core business of administration, this cell composed of 30 experts in law, finance, or marketing, at Bercy but having a correspondent in each Department, is a "researcher", dénicheuse of nuggets in transforming into a coin of the realm.

It's the Louvre used Developer: in 2006, it negotiates for EUR 400 million available of his name for thirty years on the pediment of a Museum in Abu Dhabi. "It has realized that was unique in which could have a single price," says Claude Rubinowicz. That year, Institute (INA) offers, addition to searchable digital archives free of charge invoiced TV series a few euros. Result: "thus generated financing have been reinvested in the quality of the service." The circle is virtuous: with the means identified, the Louvre was able restore classrooms, the INA scan faster.

The France is rather pioneer in this kind of approach. Only Britain has begun to promote immaterial of the Ministry of defence assets: the logo of the Royal Air Force filed for that toy manufacturers using it pays a levy, sites are rented for filming, and a company selling to the general public the footwear developed for troops must pay some royalties.

Three major trails

The FIPA identifies three major tracks potentially very profitable for the State. Like the Louvre and many other brands and know-how are very popular, Saint-Cyr to the national stud farm, the Monnaie de Paris French documentation, the Lycée Henri IV in the "Official Journal". The Agency helped the national Institute of the origin and quality (Inao) to its offer of training to professionals. The FIPA also ensured guarantee the intellectual property of the standardized device Sinus (single digital information system) developed by the police, firefighters, the UAS and Public Assistance, for the follow-up to the victims of disasters with bracelets and a database. The school of fine arts in the Middle East, Saint-Cyr in the Qatar, Institut Telecom in Saudi Arabia or the city of Lyon in Dubai she accompanied in their operations of seduction.

The other track by the FIPA is to enhance the many public databases type Insee, Siren, etc., which may be of interest to multiple economic agents. If access to these data is generally free, however their reuse for commercial purposes may be charged. Thus, the State notes regularly prices for gasoline stations. This information is compiled by private operators who associate them with georeferenced data to market then this service: it is therefore logical that the state their invoice data. Similarly, the Department of Agriculture has a Bank of 300,000 photos and the Prefecture of police of one million copies, which many have a value market. The FIPA has developed a portal and a specifications common to all the public data.

The last potential source of profits for the State, these are all public places with an attraction to the home of filming or event. Regal buildings, embassies, police stations, palais de justice, universities, schools, hospitals... the Agency lists them and sets a specific fee schedule. "These are small amounts unit, but repetitive." ", This opens the administration on the outside, breaking his image of grande muette", commented Claude Rubinowicz.

To motivate the administration, the costs of implementation of the projects are supported by Bercy, while revenues generated back 100 of the public Manager in addition to its usual budget. The FIPA wishes to register its approach in the long term, making regular departments by thematic days, seminars and tours in France to preach the good word. The Agency could in turn enhancing expertise: it has been approached by several countries, including Britain, the Belgium or the Ukraine.