By Andrey Malygin marketing director of Sport Communication Group

The largest world exhibition of articles of sport and sports fashion continues to evolve with the times. 16-July 18, 2006, the Ispo show dedicates new spaces to still little represented disciplines until then: triathlon, kitesurfing or golf. Brands will be present the collections of textile, footwear and equipment of the spring/summer 2007. The adaptive capacity of the lounge can be read through many spaces dedicated as "SeedBed" brings the young shoots of the streetwear or "Green house", the equivalent in the field of the outdoor.

1,000 exhibitors

The summer 2006 edition of Ispo will bring about 1,000 exhibiting companies, or to date a number equivalent to that of last year, 85,000 m2 of Park of the exhibitions of Munich in different communities: beachwear, sportswear, running, skiing, roller, outdoor, fitness, team sports, tennis... New animations are being developed to provide a reading of the evolution of the markets. The show will thus host space "W.T. - wearable technology", which means a bridge between sport, fashion, technologies of information and the high-tech industries. The exposed products range of the backpack with solar cells to the integrated MP3 player, functional jackets and gloves.

Because the boosting of a market by the renewal of the offer, Ispo organizes the largest competition in the open to companies less world of four years in the industry of sports equipment, all sectors. For this new edition, the fourteenth, the test has registered a record number of nominations with 156 files presented in 24 countries - either 16 higher than those recorded in the summer Edition 2005. Finally, the boundaries of sport and fashion is more reduced, the organizers give a special place in this segment of the market through a complete hall called "Ispovision." In addition to segments usual "Premium Sportstyle", "Yachting", "Golf", "Well-being", Ispovision welcomes for the first time in the beach and outdoor segments. The widest offer gives go to Munich. Late show dates, imposed by the football World Cup held, should disrupt the arrival of visitors, who usually go in Bavaria at the beginning of July.

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The European program

For two years, the Ispo fair woven canvas around the world, organizing sessions in Moscow and Shanghai. July 17, 2006, the organizers will provide a forum for presentation of the potential Russian market and Eastern Europe:

9: 30 pm: markets: "Trends and growth of the Russian market - demographic, economic and sporting groups." By Andrey Malygin, marketing director of Sport Communication Group.

10: 15 pm: brands: "trade marks Russia - what are these markets, where and how to define By Eugeniy Kalakutsky, President of 2 K International.

11: 15 pm: detail: "specialists, multi-spécialistes and multi-sports Russia and CIS - Evolution of the chains and where work your brands By Leonid Strakhovskiy, Director General of Sportmaster.

12: 00 pm: Distribution: "optimization of relations with the distributors - partnerships with profit and loss". By Dragan Milicevic, commercial Director, Intersport Russia

12: 45: case study: "for many brands, the Russia is a new market - L - Fashion Group is present since 1970. By Keni Luhtanen, responsible for export of the L-Fashion Group

1: 30 pm: case study: "from-35 C to 35 C - sport outdoor in Russia, Genesis of a market." By Vladimir Bogdanov, President and CEO of the Outdoor Group Russian