The buyer must be known to the constructor

Capital and experience required

Not the penalty dream, creating a concession today is almost impossible. Even for a young brand, for example Chevrolet, who research this year 23 new dealerships. "Start from scratch is very complicated." "We wish we to professionals already installed", recognizes Vincent Bouchet Director of network development. Recovery then Here also, the obstacles are many. Becoming a dealer is a real obstacle course for a professional who would have no significant financial means, or for an investor no automotive experience. "The buyer must be known to the constructor." Mark has always say in a recovery, assured Olivier Lamiro, the National Council (NFPC) automotive professionals. It takes a lot of money because the requested financial guarantees are important, and be a professional, because it is a complex job: sales, inventory, repair, funding, occasion

To start, better target an agency

Under concessions, there is another type of network, often called "secondary", consisting of over 9,000 agencies. Garage Automobile Policy bound by a contract of repairman registered with one or more brands are in General. Renault, for example, 90 of the agents have a double pleasure Renault and Dacia. Agents can sell new vehicles, but to do this, they must go through the services of the nearest concession from their homes. As noted by Amar Cheballah, agent Ford in the Val-de-Marne: "as an agent, we are more independent." On paper, one can subscribe to the services of other networks for the financing or sale of vehicles for example. In fact, manufacturers are trying to avoid disparate alliances.

Trademarks for agents

The three French brands share 90 of agencies: Renault in mind with almost half, then Peugeot and Citroën with a large quarter. Next are the marks of the Group Volkswagen and Ford. All are with buyers to deal with the retirements. In Renault, about 250 agencies change hands each year. Constructor organizes a salon of recovery where assignors and purchasers are knowledge in each of his 7 regional branches. "The candidates come mainly from the automobile, acknowledged Norbert Hugon, Director of network development. But rooms are open to all. "The VW (Volkswagen, Audi, Seat, Skoda) group is also looking for a hundred agents. "The investment required is of the order of EUR 1 million," said Gilles Lechavalier, responsible for the development of the network.

Addresses utilesQuelques sites for builders networks contact: Renault: agent.renault.fr/concessionnaires/devenir-agent/ Peugeot: Citroen: group VW (Volkswagen, Audi, Seat, Skoda):

Opportunities in the opportunity

Next structured networks of trade marks, there is also the multi-brand sellers and independent networks. These vendors offer so-called vehicles "zero km" or "almost new", and for some, and vehicles. These networks operation by membership or by trade mark licence. They are primarily garage. "The opportunity, it is created from franchises, recognizes Patrick Chiron, Assistant Director studies majors and author of a recent study on the sector." But here, too, is the best first become authorized repairer. "The opportunity to market represents 5.4 million sales each year, half of which conducted by professionals. The network of opportunity sales Distinxion research 20 professionals, while VPN network announces the launch next in its network.

Read: the majors study on the automobile distribution by Patrick Chiron and published in September 2010